Syreeta Gates is the founder of Most Incredible Studio, an independent creative house that designs limited-edition cultural collectibles using LEGO® bricks as a medium. She makes memory tangible; translating legacy, identity, and everyday culture into artifacts you can hold, display, and pass down.

Raised in South Jamaica, Queens, with a camera in one hand, playing The Sims and a Source magazine in the other, Syreeta has spent her life preserving the stories we live. She doesn't follow blueprints. She builds them.

As the first Black woman on LEGO® Masters (U.S. Season 2), her appearance ignited a cultural reckoning that challenged assumptions about who builds, who creates, and who gets taken seriously in creative spaces. That momentum became Most Incredible Studio, where she's partnered with institutions like the Museum of Pop Culture (MoPOP), brands like Nike and Adidas, and cultural archives like Black Archives to create compositions that honor culture and the symbols that shaped generations.

Beyond the brick, Syreeta is an archivist, producer, and cultural conductor. She's led research and produced award-winning documentaries, including Netflix's Ladies First: A Story of Women in Hip-Hop, Peacock's Black Pop: Celebrating the Power of Black Culture, and The Remix: Hip Hop X Fashion.

Her work has been featured in The New York Times, Vogue, Forbes, Black Enterprise, ABC News, NPR, and more. She's been published in books including Fresh Fly Fabulous, BLK MKT Vintage, and Stand Up!

Whether she's designing a cultural composition, delivering a keynote, producing a documentary, or curating an experience, Syreeta's north star remains the same: How do we make memory visible? How do we create what's missing? And how do we build a future worth remembering?

Most Incredible Studio is her answer.